Next Generation Data NGD in Fashion at SuperGroup

NGD in fashion at SuperGroup

By Nick Razey 07 | September | 2015

Data centre future proofs Superdry brand owner’s expansion

Next Generation Data (NGD) announced today that multichannel fashion retailer SuperGroup is using NGD’s data centre in support of its global growth strategy.  The company behind the Superdry fashion brand required a resilient, scalable and flexible facility capable of future proofing its rapid business expansion.

SuperGroup’s Technical Services Manager, Paul Burgess commented: “NGD is providing us with a flexible, scalable and secure facility supporting business growth both now and in the future.”

Nick Razey, NGD’s CEO said, “We are delighted that SuperGroup rely on our secure and flexible data centre infrastructure which fulfils an essential role as their business undergoes rapid growth and international expansion.”

The awarding of the contract followed an extensive evaluation process including several other potential colocation providers. NGD was selected due to its technical capability and flexible approach to scoping and designing the support infrastructure required.


About Supergroup PLC:

SuperGroup is a distinctive branded UK fashion retailer offering quality clothing and accessories. It operates a multi-channel business through a combination of Superdry standalone stores, Superdry concessions, e-Commerce and its UK and International Wholesale operations. Superdry was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry. It offers an international brand proposition targeted at discerning customers who are looking for stylish clothing that is uniquely designed and well made. Superdry is a global fashion brand and, via its store portfolio and websites, is sold in over 100 countries.


About NGD Europe:

NGD Europe is able to support High Density Environments for such power-hungry and intensive applications as Big Data, Cloud Computing, Super Computing and Grid Computing. It is ideally suited to large enterprise organisations wishing to consolidate their existing space- or power-restricted data centre operations, as well as service providers and systems integrators operating single or multiple racks.

Capable of housing up to 19,000 server racks, NGD Europe is a purpose-built tier 3 carrier-neutral facility offering 750,000 sq ft of highly secure and cost-effective space. Racks can be arranged into self-contained and shared data halls of various sizes all with independent services, resilient power and cooling systems. NGD Europe’s environmentally-friendly high level technology infrastructure has been designed to meet and exceed the ever increasing demand for more computing power. Its many features include a 180 MVA 100 per cent renewable energy power supply connected directly to the super grid via an on-site sub-station. There are also multiple on-site high-speed, low latency carrier interconnects.

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