Commodity Data Centres a long way off - says NGD CEO ahead of panel debate , NGD

Commodity Data Centres a long way off - says NGD CEO ahead of panel debate

By devstars 04 | November | 2013

NGD at DatacenterDynamics Converged London 2013

“Commodity Data Centres a long way off” says NGD CEO ahead of panel debate

Newport, South Wales - 4 November 2013: The forthcoming panel debate dubbed “‘Data centres as a commodity” taking place at DatacenterDynamics Converged on 20th November, ICC London ExCeL (Hall 4, 12.40pm) is hotting up - before it’s even started!

Commenting on the forthcoming ‘Are data centres a commodity – why your data centre provider matters’ panel debate to be hosted by data centre operator Next Generation Data (NGD), the company’s CEO Nick Razey believes the data centre is a ‘very long way from becoming a commodity’. He will be joined on the panel by customers BT, Wipro Technologies and UNIT4.

“A commodity typically means the product is the same, the quality is the same and the price is the same,” asserts Nick Razey. “They vary in many ways such as Tier level, space and power capacity, connectivity options, service levels and location. A good data centre service also needs well trained staff and embedded policies and procedures.  These parameters directly affect both the quality of the product and its price although interestingly it is the data centre location more than its quality that dictates price. This is surprising when you consider the affect of a data centre outage on the multiple business applications which are fundamental to the efficient running of a multi-million pound corporation or perhaps a cloud ecosystem supporting hundreds of customers.”

Wipro Technologies, however, which recently moved to NGD’s mega data centre in South Wales following the completion of a large multi-rack data hall is assured of abundant power. NGD Europe has a unique ‘direct from grid to rack’ connection to supply up to 180 MVA - sufficient power to supply a city the size of Bristol.

Commented Wipro Technologies’ Roy White, Practice Head, Data Centre Large Deals EMEA, “When you compress your infrastructure into a smaller foot print the actual infrastructure to host the virtual systems require a much higher Kw per m2. There are very few data centres in the UK capable of doing this without risk of failure although user perception is that the sites which host their equipment at present will have this capability - when in fact they do not.”

NGD will also be exhibiting at DatacenterDynamics Converged London: Stand 26.


About NGD Europe

NGD Europe is able to support High Density Environments for such power-hungry and intensive applications as Cloud Computing, Big Data, Super Computing and Grid Computing; and is ideally suited to corporate, government and service provider organisations wishing to consolidate their existing space- or power-restricted data centre operations.

NGD Europe is a purpose-built carrier-neutral Tier 3 facility offering 750,000 sq feet (gross internal area) of highly secure and cost-effective space housing up to 19,000 racks that can be arranged into shared and self-contained data halls of various sizes all with independent services, resilient power and cooling systems. NGD Europe’s environmentally-friendly high level technology infrastructure has been designed to meet and exceed the ever increasing demand for more computing power. Among its many features are a high capacity 180 MVA power supply direct from the super grid and sourced from 100 per cent renewable energy; and a variety of on-site high-speed, low latency carrier interconnects.

For further information, visit


Press Contact:

Nigel Parker

Strategic Public Relations Limited

Tel: 0118 948 7099


For further information:

Nick Razey/Simon Taylor

Next Generation Data

Tel: 01633 674 518